Website development for businesses in Thailand
I build websites for companies in Thailand, in English and Russian. Two things here are technical rather than editorial: Thai text behaves differently from Latin script in a layout, and the contact channel most buyers actually use isn't a form. Both are decided during the build, not after it.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
How I build websites for companies in Thailand
Typography and layout tested in Thai, not only in English
Font stacks with real Thai coverage, line-height that accommodates marks above and below the line, and layouts checked against Thai text rather than assumed to work because they worked in English. Most of the visible defects on sites here come from skipping exactly this.
Line breaking handled deliberately
Thai has no spaces between words, so browsers rely on dictionary-based segmentation and support varies. Where that matters — headings, buttons, narrow columns — it's addressed during the build rather than discovered as a broken heading on someone's phone.
Messaging as a primary contact path, not an afterthought
LINE and other messaging channels alongside or ahead of the form, placed where they'll be used, and tracked so you know which channel actually produces enquiries.
Built mobile-first for real networks
Performance measured on mobile conditions rather than on a fast connection at a desk, with images and scripts sized accordingly.
Multilingual structure from the architecture
Thai, English and any other language your customers use, with routing, hreflang and content structure built to accept them. Adding a language later becomes a content task rather than a rebuild.
Everything registered to you
Domain, hosting, repository, CMS access — in your name from the start and handed over as a complete set.
Why Thai text needs a layout built for it rather than adapted to it
Most of the geography-specific problems in web work are editorial: which language, which currency, which audience. In Thailand a large share of them are technical, and they show up in the build rather than in the copy.
Thai is written without spaces between words. Spaces exist, but they separate phrases and sentences rather than individual words, which means a browser can't break a line by looking for whitespace the way it does in English. Line breaking relies on dictionary-based word segmentation, and support for that varies between browsers and platforms. In body text this usually resolves acceptably. In headings, buttons, navigation and narrow columns it frequently doesn't, and the result is a word split in the middle or a heading that overflows its container.
Thai also places marks above and below the base line. A line-height that looks generous in Latin script can clip them, and the fix isn't cosmetic — it changes the vertical rhythm of every component the text appears in.
And font coverage is uneven. A typeface chosen for a Latin-script design may have no Thai glyphs at all, in which case the browser substitutes something else and the page renders in two visually unrelated typefaces without anyone being told.
None of this is exotic or difficult. It's simply invisible to whoever built the site if they only ever viewed it in English — which is the usual case, and the reason so many sites here look correct in one language and broken in the other.
The contact form is often the wrong primary path here
The second structural difference, and it changes what the site is for.
Business in Thailand runs through messaging to a degree that consistently surprises people arriving from email-first markets. LINE in particular functions as the default channel for a great deal of commercial contact, including with businesses that also have a website and an email address.
A site whose main conversion path is a contact form is therefore asking buyers to switch to a channel they use less and trust less for this purpose. The form should still exist — some buyers prefer it, and it's the right channel for detailed enquiries — but designing the page as though it's the only option costs conversions that would otherwise happen.
Practically this means messaging entry points placed where they'll actually be used rather than in a footer, and tracked separately, so that after three months you know which channel produces enquiries rather than assuming.
Who your customers are, which varies more here than in most markets
Worth settling early, because it determines the language configuration.
A business serving Thai customers locally needs Thai first, and everything above about rendering applies immediately. A business serving foreign residents, long-stay visitors or remote buyers may find English carries most of its enquiries, with Russian, Chinese or German mattering depending on the segment. Many businesses here serve both groups and need both properly rather than one well and one as an afterthought.
The multilingual structure is the same work regardless of which languages you land on — routing, hreflang, canonical relationships, and a content model that accepts a new language as content rather than as a rebuild. Deciding the full list before the build costs almost nothing; adding to it afterwards is the expensive version.
What I cover and what I don't
The work I do here is the structure, the build, the technical layer, the multilingual architecture, the typography and rendering work described above, and the search markup — in English and Russian.
Thai-language content is not part of what I deliver. It's arranged on your side, and the structure I build renders and accepts it properly, which is the part that goes wrong when it isn't planned for.
I've built multilingual sites where one of the languages sat outside the Latin-script assumptions of the original design — a four-language site for a Warsaw workshop included Ukrainian alongside Polish, English and Russian, and the same discipline applies: check the layout in every script it will actually carry, not only in the one it was designed in.
What gets checked before anything ships
The part that's hard to advertise and easy to verify. Every language version is opened and read rather than assumed to work because the first one did. Layouts are checked in each script the site actually carries, on mobile conditions rather than on a fast connection at a desk. Structured data is validated against what the page actually says instead of being copied from a template. Every claim on the page is one that can be checked, because a claim that can't be is a liability the first time someone tries.
None of that is remarkable individually. What makes the difference is that it's done every time rather than when there's room in the schedule.
How a project for a Thai business runs
Languages and audience
Which customers you serve, in which languages, and which of those the site must carry from day one. This settles both the structure and the typography work.
Contact channels decided before design
Which channels your buyers actually use, so entry points are placed deliberately rather than added to a finished layout.
Scope in writing, then build
Pages, functionality, languages, price and schedule agreed before starting. Development with multilingual structure, script-aware typography and search markup built in.
Testing in every script, then handover
Layout checked in each language the site carries, on mobile conditions rather than only on desktop. Domain, hosting, repository and CMS access handed over in your name.
