Conversion-Focused Landing Page with Payment and Protected Video Course Delivery

Responsive landing page for a Warsaw-based salon: custom design, Stripe integration, and secure access to an online nanoplasty training course. Over 100 sales in the first weeks.

Client

Landi Room

Industry

Beauty

Services

Web Development

Website

landiroom.pl

Web Design & Development Lading Page for beauty salon

Problem

The client wanted to launch an online nanoplasty training course but lacked the technical infrastructure to sell it securely.

Key challenges included:

Creating a high-speed, responsive landing page
Building trust through professional, custom design
Integrating a reliable online payment system
Protecting video content from unauthorized access and downloads
Automating the delivery of a unique, time-limited video link after payment

Goal

Develop a responsive landing page with excellent loading performance
Design a layout that builds trust and highlights the brand’s expertise
Enable online payments for the course via Stripe
Secure video content against unauthorized sharing and downloads
Set up automatic delivery of a private access link after payment

Results

100+ course sales generated from the first Google Ads campaign
0 cases of unauthorized content distribution
Instant delivery of a unique video link after purchase
Full protection of content: link expires after 14 days and cannot be downloaded

Completed Work

Designed and developed a custom UI/UX landing page
Built the site using Next.js for fast performance
Integrated Sanity CMS for flexible content management
Set up Stripe Checkout for secure online payments
Implemented a custom logic for secure, time-limited video access
Ensured full mobile responsiveness
Optimized loading speed and Core Web Vitals

Project Highlights

1. Hero Section with CTA

The landing page opens with a clear value proposition and a powerful CTA. It highlights the instructor’s 12+ years of experience, the benefits of online access, and the cost advantage over in-person training. The "Buy Now" button stands out and immediately invites action — perfect for converting paid traffic.

2. Instructor Profile

This section builds trust by introducing Lana Kononova — the founder of the Landi Room salon, distributor, educator, and certified professional. Her credentials immediately establish authority and help visitors feel confident in the course’s quality and credibility.

3. “Not Earning? You Could Be!” Income Contrast

By comparing a typical low-income situation with the potential earnings after completing the course, this section creates a strong emotional contrast. It motivates aspiring hair professionals by showing the real financial benefits of mastering nanoplasty.

4. Certificate of Completion

The course includes a digital certificate signed by Lana Kononova, adding perceived value and professionalism. This element turns the course into an official qualification, helping students showcase their expertise to future clients or employers.

5. “I'll Show You How to Get These Results”

Real before-and-after photos of clients’ hair demonstrate the effectiveness of nanoplasty. This visual section builds trust and proves that students can achieve the same quality results by following the course.

6. Customer Reviews

Verified reviews from real students provide strong social proof. The 5-star ratings, detailed feedback, and user photos help build credibility and reassure new visitors that the course delivers on its promises.

7. Final Offer and Urgency

The final block features a limited-time offer with a discounted price and countdown. By creating a sense of urgency, this section encourages quick decisions — crucial when running paid ad campaigns. Repeating key benefits here reinforces the purchase decision.

Project Description

About the Project

Landi Room is a professional hair restoration salon based in Warsaw, Poland. To expand into the online education space, the client wanted to launch a paid video course on nanoplasty — a popular beauty treatment. The goal was to create a conversion-focused landing page that would support sales through Google Ads and protect the course content from unauthorized sharing.

My Role and Technology

I handled the full development and design of the project — from UX/UI to performance optimization.

The stack included:

Next.js for fast, server-rendered pages
Sanity CMS for flexible content management
Stripe Checkout for online payment
Custom logic for secure access to digital content

Key Features of the Landing Page

Responsive layout for all devices
Fast loading and optimized Core Web Vitals
Stripe payment integration
Automated access to a 3-hour video course
Unique, expiring link valid for 14 days
Download and share protection
Admin-friendly CMS for content updates

Landing Page Structure

The landing page was carefully structured to guide the user toward purchase:

Hero section with value proposition and "Buy Now" CTA
Instructor profile (Lana Kononova), highlighting expertise and trust
“Your income vs. potential income” section to create contrast and motivation
Course breakdown with certification
Before & after results showcasing real hair transformations
Customer testimonials as social proof
Final offer with time-sensitive pricing and purchase button

Secure Delivery of Digital Content

After completing payment, users received a private video link to access the course. This system included:

One-time access per customer
Expiration after 14 days
No download or sharing option

This ensured 100% protection of the intellectual property and allowed the client to confidently monetize their expertise.

Results

Within the first few weeks of launching the landing page, the client achieved over 100 sales of the course.

The combination of a persuasive structure, fast performance, and secure content delivery helped turn paid traffic into real revenue.

Summary

This project demonstrated how a well-structured and technically sound landing page can unlock new business opportunities — even in highly competitive niches. Landi Room now not only offers premium in-salon services, but also a digital product that generates consistent income while protecting its content.

Technologies Used

Next.js

TypeScript

Swiper

Project Description

About the Project

My Role and Technology

I handled the full development and design of the project — from UX/UI to performance optimization.

The stack included:

Next.js for fast, server-rendered pages
Sanity CMS for flexible content management
Stripe Checkout for online payment
Custom logic for secure access to digital content

Key Features of the Landing Page

Responsive layout for all devices
Fast loading and optimized Core Web Vitals
Stripe payment integration
Automated access to a 3-hour video course
Unique, expiring link valid for 14 days
Download and share protection
Admin-friendly CMS for content updates

Landing Page Structure

The landing page was carefully structured to guide the user toward purchase:

Hero section with value proposition and "Buy Now" CTA
Instructor profile (Lana Kononova), highlighting expertise and trust
“Your income vs. potential income” section to create contrast and motivation
Course breakdown with certification
Before & after results showcasing real hair transformations
Customer testimonials as social proof
Final offer with time-sensitive pricing and purchase button

Secure Delivery of Digital Content

After completing payment, users received a private video link to access the course. This system included:

One-time access per customer
Expiration after 14 days
No download or sharing option

This ensured 100% protection of the intellectual property and allowed the client to confidently monetize their expertise.

Results

Within the first few weeks of launching the landing page, the client achieved over 100 sales of the course.

The combination of a persuasive structure, fast performance, and secure content delivery helped turn paid traffic into real revenue.