Website development for businesses in Portugal
I build and optimise websites for businesses in Portugal, in English and Russian. Same regulatory frame, same currency, intra-EU invoicing — and sites built to meet the European requirements most of your competitors' sites quietly don't.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
How I work with businesses in Portugal
One EU frame on both sides
Registered business in the EU, intra-EU invoicing, the same data-protection rules applying to the site as to your company. No customs questions, no unfamiliar paperwork, no currency conversion — the practical part is simply shorter than it is with a supplier outside the union.
Compliance handled during the build, not after
Consent that actually gates what it claims to, a privacy policy that matches what the site really collects, and accessibility built in rather than retrofitted. Cheaper in the build than as a repair, and considerably cheaper than as a response to a complaint.
English and Russian, written as originals
Both written to convert rather than translated from one another, with the choice of which leads depending on whether you're selling to residents, visitors or buyers abroad.
Booking and enquiry handled on your own site
Where a platform currently takes the transaction and a commission with it, moving even part of that flow onto your own site changes the arithmetic — and the site is where the guest or client already checked you before booking anyway.
Everything registered to you
Domain, hosting, repository, CMS access in your name from the start, handed over as a complete set.
Built for buyers researching from abroad
Correct language versions, structured data, and facts stated so they survive being summarised by an AI assistant — which is how a large share of this market's buyers form a shortlist before they ever arrive.
What being inside the EU changes about a website in Portugal
Most of what makes a website work is the same everywhere. The part that isn't, here, is regulatory — and it cuts in two directions at once.
The first direction is practical and in your favour. A supplier registered elsewhere in the EU is, from your accountant's perspective, the least complicated kind there is: intra-EU invoicing, no customs, no currency conversion, the same VAT framework, and the same data-protection rules applying to both sides of the arrangement. That isn't a selling point so much as an absence of friction, which is easy to overlook until you've dealt with the alternative.
The second direction is the one most sites here haven't looked at.
The compliance most local sites quietly fail
Three things, in ascending order of how often they're ignored.
Consent that doesn't consent. A banner that says cookies are being used while the tracking scripts have already loaded is not a consent mechanism; it's a decoration that documents the problem. Common enough to be unremarkable, and it's the easiest of the three to fix.
A privacy policy describing a different website. Generated from a template, listing services the site doesn't use and omitting the ones it does. It reads as compliance and functions as evidence of its absence.
Accessibility. European requirements that came into force in 2025 apply to a range of consumer-facing services, and a good deal of what they ask for — proper contrast, keyboard navigation, real alt text, sensible heading structure — is invisible to a sighted mouse user and therefore never noticed. Whether your specific business falls under them is a question for a lawyer, not for me, and I'd suggest asking one. What I can say is that building a site to meet them costs very little during development and a great deal afterwards.
I'm not a lawyer and this isn't legal advice. What I do is build so that the technical side isn't the thing standing between you and compliance.
Three audiences, not one
The other structural thing about this market: a business here is usually visible to three different groups who search differently.
Portuguese-speaking residents, who search in Portuguese and expect local specifics. English-speaking residents and visitors, a very large group here, who search in English and often have no Portuguese at all. And buyers abroad — property, relocation, longer stays — who research months ahead in whatever language they use at home.
Which of the three matters most is a business question, not a technical one, and it's the first thing we'd establish. What isn't optional is deciding it deliberately rather than defaulting to whichever language happened to be convenient.
What I cover and what I don't
I work in English and Russian. I don't write or optimise in Portuguese — that needs a native writer, and I won't pretend otherwise.
If your customers are primarily Portuguese-speaking locals, I'm the wrong supplier for the copy, and I'd say so early rather than late. If they're English-speaking residents, visitors or international buyers, those are the languages they search in — and the structure I build accepts a Portuguese version later without being rebuilt for it.
A property catalogue I built for exactly this kind of audience runs in four languages and draws buyers from more than twenty countries, nearly all of them deciding remotely, months before arriving.
What gets checked before anything ships
The part that's hard to advertise and easy to verify. Every language version is opened and read rather than assumed to work because the first one did. Layouts are checked in each script the site actually carries, on mobile conditions rather than on a fast connection at a desk. Structured data is validated against what the page actually says instead of being copied from a template. Every claim on the page is one that can be checked, because a claim that can't be is a liability the first time someone tries.
None of that is remarkable individually. What makes the difference is that it's done every time rather than when there's room in the schedule.
How a Portugal project runs from first call to launch
Audiences and languages
Which of the three groups you actually sell to, in which languages, and which of them the site has to serve first. This decides the structure.
What the site has to do
Describe, or let someone act. Booking, enquiry, payment — and whether any of that currently sits with a platform taking a commission.
Scope in writing, then build
Pages, functionality, compliance work, price and schedule agreed before starting. Development with search structure, markup, consent and accessibility built in.
Launch and handover
Domain, hosting, repository and CMS access in your name, handed over as a complete set.
