Website migration to a new platform
I move websites to a new platform without losing what they've earned in search: URL structure preserved or fully mapped, markup and language versions carried over, everything staged before launch.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
What the migration includes
Baseline taken before anything moves
Current positions, pages and search performance recorded first. Without that reference point, nobody can tell after launch whether something broke or the market simply moved.
URL structure preserved, or fully mapped
The safest migration keeps addresses unchanged. Where they must change, every old address maps to a specific relevant new one — not to the homepage, and with nothing left unmapped.
Metadata and markup carried across
Titles, descriptions, canonical addresses and structured data transferred deliberately rather than regenerated by a template. These are the elements that vanish silently and are noticed months later.
Language versions preserved
Locale routing, hreflang and per-version addresses rebuilt correctly on the new platform — the part of a migration that most often breaks and is hardest to spot afterwards.
Everything assembled on staging first
The new site is built and checked on an environment closed to search engines and visitors. Pushing a migration straight to production is how most of the failure stories start.
Verification after launch, not just before
Indexation, redirects, markup and speed checked against the baseline in the weeks that follow — because a migration is judged by what happens after it, not by whether launch day went smoothly.
When a migration is worth doing — and what makes it safe
Most businesses don't migrate because they want to. They migrate because the current platform has stopped allowing something: the site can't be made faster, a needed feature only exists as a workaround, the language versions don't work properly, or every small change requires going around the system rather than through it. At that point staying costs more than moving.
The hesitation is almost always the same, and it's justified: the fear of losing rankings. That fear is well founded, because a badly executed migration does exactly that — and the damage is neither gradual nor self-correcting. A client of mine had a redesign pushed straight to production without checks: addresses changed with no redirects, language versions ended up swapped, structured data disappeared. Traffic started falling within two days and hadn't recovered a month later. Diagnosis and repair took two weeks, and the recovery took roughly another month after that.
What makes the difference isn't the platform chosen. It's whether the migration treats the old site's search equity as an asset to be transferred rather than a side effect that will hopefully survive. Concretely: a baseline recorded before anything moves, an address structure either preserved or mapped completely, metadata and structured data carried over deliberately, language versions rebuilt with correct routing, and the whole thing assembled on a staging environment before anyone sees it.
Done that way, a migration is unremarkable — which is the point. I moved a Warsaw workshop from an ageing platform to a custom-built WordPress theme: the address structure stayed intact, the markup came across, the four language versions kept working, and mobile performance went from around 50 to 92. The visible result was a faster, better site. The invisible result was that nothing was lost in the process, which is what the work was actually for. The same discipline applies when a startup outgrows its first platform.
Already migrated and traffic dropped afterwards? See traffic drop recovery instead — this page is for a planned move, not a repair.
How the work goes
Assessment
What you're on now, what's blocking you, what the site currently earns in search, and whether a migration is actually the right answer — sometimes it isn't.
Plan and baseline
Current performance recorded, full inventory of addresses taken, redirect map drafted where addresses change, and the target platform agreed.
Build on staging
The new site assembled and checked in a closed environment: structure, metadata, markup, language versions, speed.
Launch and verify
The switch, then verification against the baseline over the following weeks — indexation, redirects, markup and rankings tracked rather than assumed.
Frequently asked questions
let's talk
let’s discuss your project goals
Tell me about your task, business goals, and current situation. I’ll review it and suggest the best next steps — clear, realistic, and without obligations.
