SEO & Website Development Pricing
SEO and website development prices are never fixed — they depend on your business goals, industry, and the current state of your website. On this page, I share realistic price ranges, explain what you actually pay for, and when each service makes business sense. No marketing packages. No hidden conditions.
What affects the cost of SEO and website development?
Every project is different, which is why pricing is always based on a few key factors. Below are the elements that actually influence the final cost, without agency buzzwords.
Key factors
Scope of work
Technical SEO, content, site structure, conversion optimisation, ongoing improvements — the broader the scope, the higher the cost, but also the higher the potential return.
Business goal
SEO focused on basic visibility is very different from SEO aimed at lead generation, sales, or long-term growth.
Website condition
A new website, an outdated site, or a project with accumulated technical issues — each requires a different level of effort.
Industry competition
The more competitive your niche in Google, the more time and resources are needed to achieve stable results.
Technical complexity
Custom features, CMS limitations, API integrations, or non-standard solutions also affect pricing.
Not sure how this applies to your case? A short consultation will clarify everything.
SEO (search engine optimisation) — indicative pricing
SEO is a long-term process, not a one-off service. Below are realistic price ranges for SEO focused on bringing clients, not just rankings.
SEO for service businesses and small companies
Price:
- from €800 / month
Minimum cooperation period:
- 3–6 months
Best for:
- service-based businesses
- local or niche companies
- websites expected to generate enquiries and leads
Typical scope includes:
- SEO & technical audit
- technical optimisation
- keyword research and optimisation
- site structure and content improvements
- performance analysis and recommendations
SEO in competitive industries
Price:
- from €1,300 / month
Minimum cooperation period:
- 6 months
Best for:
- highly competitive markets
- businesses seeking stable, long-term results
- projects requiring advanced technical optimisation
Why it costs more:
- stronger competition
- higher technical workload
- longer time to measurable results
Full project management
Price:
- €3,000 / month
Best for:
- businesses that want one specialist to own the entire growth channel
What’s included:
- full-time dedicated work on one project — SEO strategy and execution, content, technical improvements and code changes, and marketing coordination
- one person covering what usually requires an SEO specialist, a developer, and a marketer
One-time SEO services
Price:
- from €250 to €700 (one-off)
Examples:
- SEO audit
- visibility analysis
- consultation and action plan
One-time SEO does not replace an ongoing process, but it is often a smart first step before making a larger investment.
SEO audit and consultation — the first step before investing
Before committing to long-term SEO or rebuilding your website, it’s important to understand what is not working and where the real growth potential lies. An SEO audit helps avoid unnecessary costs and provides a clear, actionable roadmap.
What the SEO audit includes:
- technical website analysis (speed, errors, structure)
- evaluation of Google visibility and keyword potential
- competitor analysis
- identification of growth-blocking issues
- concrete recommendations — what to do, in what order, and why
No generic reports. No “documents for the drawer”.
Pricing:
- SEO audit: from €250 (one-time)
- Online consultation: free (15–30 minutes)
During the consultation:
- we review your situation
- I assess whether SEO makes sense for your case
I suggest realistic scenarios (SEO, website, landing page, etc.)
Check if SEO makes sense for your business
Website development — indicative pricing
Website cost depends not only on design, but mainly on purpose, functionality, and build quality. Below are typical price ranges for websites created with SEO and lead generation in mind, not just “being online”.
Business website / company website
Price:
- from €2,000
Timeline:
- 2–4 weeks
Best for:
- small and medium businesses
- local services
- companies that need a professional online presence
Sales-focused / lead-generation website
Price:
- from €2,000
Timeline:
- 3–6 weeks
What makes it different:
- conversion-oriented structure
- strategically written content
- clear calls to action
- integrations (forms, analytics, CRM)
Website redesign and optimisation
Price:
- from €1,000
Best if:
- your website doesn’t generate enquiries
- SEO or performance issues exist
- the site was built years ago
Landing page — pricing and when it makes sense
There are two levels, depending on how much technical and SEO/AEO/GEO work you need.
Simple landing page
Price:
- €700–1,400
Timeline:
- 1–3 weeks
Best for:
- service-based offers
- Google Ads / Meta Ads campaigns
- testing a new service or offer
A focused one-page site on a solid technical base: custom layout, responsive, fast, contact form. For small tasks, campaigns, and testing offers.
Conversion landing with full SEO/AEO/GEO optimization
Price:
- from €2,000
Timeline:
- 2–3 weeks
Everything in the simple landing plus: structured data (Schema.org), semantic content architecture, AI-search readiness (AEO/GEO), Core Web Vitals optimization, conversion-focused structure and copy guidance. This is the product described on the niche landing pages (e.g., for psychologists).
Who this offer is for — and who it’s not
| This is a good fit if: | This is not a good fit if: |
|---|---|
| you run a small or medium-sized business | you are looking for the cheapest option |
| you care about leads and sales, not vanity metrics | you don’t have time to engage or make decisions |
| you want to understand what is being done and why | your project has no clear business goal |
