Language school website development
I build websites for language schools: a page per course, enrolment and payment completed on site, a level test that qualifies visitors, and timetables your team keeps current.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
What the site includes
A page per course, not a single offer list
Each language, level and format as its own page — because that's how people search, and because a visitor deciding between an intensive course and an evening group needs to compare, not scroll.
Enrolment and payment on the site
Sign-up completed where the decision is made, with payment or a deposit handled online. I've built Stripe payment into a client's educational product for exactly this — taking course fees directly on the site.
A level test that qualifies visitors
A short self-assessment that tells a person which course fits. It removes the main source of hesitation and delivers enquiries that already know what they want.
Readable timetables that stay current
Schedules as part of the site rather than downloadable files, editable by your team as groups fill and change.
Segmentation by student type
Separate paths for adults, children and corporate training, each answering its own questions — parents ask about safety and teachers, companies ask about invoicing and reporting.
The site in your students' language
A school teaching a language usually shouldn't present itself only in that language. If you teach Polish to foreigners, the site needs to speak to them before they can read Polish — with correct multilingual structure so each version works in its own market.
A website that has to work for a few weeks a year
Language schools have an unusual traffic pattern. For most of the year the site ticks along; then enrolment season arrives and a large share of the year's decisions get made in a matter of weeks. That concentration changes what matters. A structure that's merely adequate in March costs real groups in September, because everyone who hesitates during the window doesn't come back later — they come back next term, if at all.
What survives that window is a site where a person can complete the decision themselves. That means course information readable on the page rather than in a downloadable timetable, prices visible, formats compared side by side, and — critically — a way to sign up and pay without a phone call. Enrolment completed at the moment of decision is a different conversion rate from enrolment that requires a callback tomorrow. I've implemented Stripe payments on a client's educational product for exactly this reason: taking course fees directly on the site rather than deferring the transaction.
The second structural decision is segmentation. An adult learning for career reasons, a parent choosing for a child, and a company arranging training for its staff are not variations of one customer. They search differently, weigh different things, and ask entirely different questions — the parent about who teaches and how children are supervised, the company about invoicing, scheduling around work and progress reporting. A page written for all three persuades none of them, and ranks for none of their searches either.
Then there's self-assessment. Choosing a level is the point where a motivated visitor most often stalls, because guessing wrong is embarrassing in both directions. A short level test resolves that in two minutes and changes the nature of the enquiries that follow — they arrive already knowing which course they want.
And one point specific to this field: a school teaching a language usually shouldn't speak only in it. If your students are foreigners learning the local language, the site has to address them in a language they already have. That's a multilingual structure question, and it's worth getting right technically — otherwise the versions compete with each other instead of each reaching its own audience.
How the work goes
We map your courses and students
Which languages, levels and formats you run, who enrols in each, and how enrolment works now.
I design the structure
Which courses get their own pages, how segments are separated, where the level test and enrolment sit, and how the site holds up during the season.
Build and optimise
Design, development, enrolment and payment integration, timetable management, multilingual setup, speed and search structure.
Launch and support
The site goes live, your team manages courses and schedules, and I stay available as your offer changes.
Frequently asked questions
let's talk
let’s discuss your project goals
Tell me about your task, business goals, and current situation. I’ll review it and suggest the best next steps — clear, realistic, and without obligations.
