Ecommerce SEO Services
SEO for online stores: category pages that rank, faceted navigation that does not burn the crawl budget, product templates that survive going out of stock, measured monthly.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
What ecommerce SEO services cover
Category pages treated as landing pages
Buyers search for the category, not the shop: a title that matches the demand, an intro that answers the buying question, and internal links from the content that supports it.
Faceted navigation with rules
Which filter combinations are worth indexing because people search them, which are blocked, and which canonical to the clean category. Written down as rules, not decided per page.
One product, one address
A single canonical URL per item regardless of how many categories it belongs to, so the item competes with other shops rather than with itself.
A policy for out-of-stock and discontinued items
Keep with alternatives shown, redirect to the parent category, or return 410 — decided per case by whether the page has links and demand, not by whatever the platform does by default.
Product and offer markup that matches the page
Price, availability, delivery and review data in the structured data and in the visible text, the same values in both, so search engines and AI assistants read one version of the truth.
Speed measured on the templates that sell
Core Web Vitals on a real category page and a real product page on a phone, not on the homepage, because that is where the revenue and the images are.
Where ecommerce SEO earns: category pages, not the homepage
People who already know your shop type its name. Everyone else types the thing they want to buy, and that phrasing matches a category or a filtered view of one — not the homepage and not the blog. In most catalogues those pages are the weakest part of the site: a grid of products with no text, a title generated from the category name, and a URL that changes as soon as anything is filtered.
So the work starts there. Each category worth ranking gets a title that matches how people actually phrase the need, a short piece of text that answers the question a buyer has at that moment — sizing, compatibility, what to choose between two options — and internal links pointing at it from whatever content already attracts attention.
The blog is not the point of this work, but it is not decoration either: its job is to bring links and attention to the pages that carry the products. A guide that ranks and links to nothing is a hobby.
Faceted navigation and duplicates: the two things that break a catalogue
Ten filters on one category produce more URL combinations than the catalogue has products. A crawler will happily spend weeks on colour-plus-size-plus-sort-order variations, and the pages you wanted crawled wait behind them. The fix is not one setting: it is a written rule for which filters create indexable pages because there is real search demand behind them, which are blocked from crawling, which canonical back to the clean category, and how pagination and sort orders behave.
The second problem is the same product living at several addresses because it belongs to several categories. Each copy splits the signals of the others. One canonical address per item, everything else pointing at it.
The third — the one that quietly costs the most — is what happens when something stops being sold. A page that 404s loses every link and every ranking it earned. A page that stays live with no stock and no alternative wastes the visit. Each discontinued item needs a decision: keep it with alternatives shown, redirect it to the category above it, or return 410 and let it go. That decision belongs to a rule, not to the platform's default behaviour.
What ecommerce SEO costs and when it starts to show
An audit of the store is from €250 and ends with a prioritised list: what is broken, in what order it matters, and what each fix will take. Ongoing monthly SEO starts from €800 a month. After we go through your catalogue I name a fixed price in writing, not a range.
A shop with fifty products and a shop with fifty thousand are different jobs, and the difference is not the amount of text — it is how much of the work can be done in templates and how much has to be done page by page. Template work is where a large catalogue gets cheap, and it is the first thing I look at.
Timing, honestly: technical fixes show up within weeks of being crawled again. Category rankings move over three to six months, and seasonal categories move on their season's schedule regardless of when the work was done. Anything promising a fixed position by a fixed date is selling you a number, not a plan.
If the store runs on Shopify, the platform sets a few of these decisions for you — fixed URLs, one shared collection template, apps loading on every page. Those limits and the way around them are covered by Shopify SEO services.
How the work runs
Crawl and catalogue audit
A full crawl of the store, the log of what search engines actually fetch, Search Console, and a list of every URL pattern the catalogue can produce.
Architecture: categories, filters, pagination
Which categories exist and which should, which filters are indexable, how pagination and sorting behave, and one address per product.
Templates: titles, text, markup, speed
Category and product templates fixed once and applied to the whole catalogue: titles, headings, intro text, Product and Offer data, image handling and speed.
Content, links and monthly measurement
Content that brings attention to the money pages, internal links pointing at them, and a monthly report by category rather than one number for the store.
