Full WordPress Rebuild and SEO Optimization for architecture website — 3D Laser Scanning and BIM Modeling Services

Rebuilt ScanM2 website from scratch on clean WordPress code, optimized performance and SEO, achieved 29× organic growth and consistent weekly leads in a highly technical niche.

Client

ScanM2

Industry

Architecture

Services

Web Development, SEO

Website

scanm2.com

Full WordPress rebuild and SEO strategy for ScanM2. Site speed, SEO visibility, and leads grew exponentially in the 3D laser scanning niche.

Problem

Client provides 3D laser scanning and BIM modeling services for buildings, infrastructure, and landscapes.

Their old website was built on a no-code website builder — slow, unstable, and completely unoptimized for SEO.

For two years, the site didn’t generate a single lead.

In addition, the niche itself was a challenge: over 90% of potential clients didn’t even know these services existed.

Goal

Rebuild the website from scratch on clean WordPress code.
Keep the existing design the company liked.
Improve page speed, scalability, and SEO structure.
Implement multi-language support (EN/PL/DE).
Create portfolio and service landing pages.
Develop and execute a full SEO strategy to reach top positions in Poland and the US.
Start generating real leads through organic traffic.

Results

Site loading time reduced to under 1 second.
Organic traffic grew 29× within months.
Top-3 in Poland, Top-20 in the US for niche keywords.
Consistent weekly inbound leads — from zero to multiple per week.
Expanded visibility across Poland, US, Germany, UAE, and India.
Over 300 optimized landing pages now generate targeted organic traffic.

Completed Work

Built a custom WordPress theme using clean PHP, HTML, and JS.
Converted the entire old layout into fast, responsive, modular templates.
Added 300+ optimized landing pages targeting different services, industries, and regions.
Designed and implemented:
- Dynamic Portfolio with project pages and filters.
- Unique Contact Page showing local offices across the US and Europe.
- Three-language structure (English, Polish, German).
Added schema.org markup for services, projects, articles, and contact cards.
Conducted technical SEO audit, optimized metadata, headings, URLs, and images.
Set up performance optimization (lazy load, caching, compression).

Project Highlights

Homepage

Hero section with a clear offer: “3D Laser Scanning, BIM Services in United States.”
Focused on credibility and conversion with strong CTA: “Let’s discuss your project.”

Portfolio Projects

“Our Works” section redesigned from scratch.
Every card leads to a detailed case study — structured for indexing and conversion.

Projects Gallery

Custom slider featuring BIM models and point cloud visualizations.
Each image optimized in WebP, improving Core Web Vitals and interaction rate.

Case Study Page

Project detail example: “Accurate As-Built Drawings & 3D Scanning for Interior Remodeling.”
Includes images, description, contact form, and related projects block.

Contacts Page

Custom contact layout listing all ScanM2 offices.
Improves user trust and local relevance for regional SEO.

Traffic Growth

Organic sessions chart from Google Analytics.
Traffic skyrocketed after SEO implementation, with continuous upward growth throughout 2024–2025.

Similarweb Stats

8,612 total visits (+54.97% MoM).
Desktop users dominate the audience, confirming that B2B visitors prefer detailed project viewing from work devices.

Project Description

About the Client

ScanM2 is a global provider of 3D laser scanning and BIM modeling services for architecture, engineering, and construction industries.

Technology Stack

WordPress (custom theme), ACF Pro, Polylang, schema.org, lazy loading, optimized JS/CSS.

Main Features

3-language website (EN / PL / DE).
Dynamic portfolio and project pages.
Geo-based contact system.
300+ optimized landing pages.
Schema markup for all key sections.

SEO & Performance

Structured data (schema.org) for all content types.
Full on-page SEO optimization (meta, OG tags, sitemap, robots).
Core Web Vitals improved across all metrics.
29× organic growth and weekly inbound leads achieved organically.

Business Impact

ScanM2 transformed from a static showcase into a lead-driven B2B platform.

The new site became a top example of how technical industries can scale online through precise SEO and web engineering.

Technologies Used

WordPress

SEO

JavaScript

PHP

Google Analytics

Swiper