Complete SEO-Friendly Rebuild of an International Student Service Platform

I rebuilt a student service platform from scratch — UX/UI, coding, CMS setup, and SEO. The result: modern design, high performance, and steady organic traffic growth.

Client

AcademGo

Industry

Education

Services

Web Development, SEO

Website

academgo.com

Problem

The client had an existing website built with Next.js and WordPress CMS. However, the setup caused more problems than solutions:

The CMS was hosted on a separate subdomain, which led to SSL issues and poor admin usability.
The site was not visible to Google — most content was rendered client-side ('use client'), which made it impossible for search engines to index.
The layout didn’t match the original design, creating confusion and undermining trust.
The marketing team couldn’t manage or publish content without developer help.

In short: the site was slow, unoptimized, and ineffective — both technically and from a business perspective.

Goal

Create a modern, conversion-oriented website based on the approved Figma design
Enable full SEO visibility and proper indexing by Google
Support multiple languages (English and Russian)
Build a clean, user-friendly CMS for marketers and editors
Ensure fast loading, clear structure, and scalable architecture

Results

+5930 clicks and over 359,000 impressions in Google Search within 6 months
Traffic spike began immediately after relaunch (July 28) — visible in Google Search Console
Further growth driven by structured SEO campaign with localized landing pages
Marketing team now fully manages the site without needing developers
Better control, better UX, and a real business asset — not just a "pretty page"

Completed Work

This was a full rebuild from scratch — no code reuse, no patches, just a clean foundation:

Rewrote the site with Next.js 14 (App Router) using server-side rendering (SSR) where needed
Integrated Sanity CMS with modular, moveable blocks — each section fully controllable from the admin panel
Removed all unnecessary 'use client' declarations to make content visible to crawlers (sliders, FAQs, tabs now SSR or SSG)
Implemented SEO structure: h1–h6, meta tags, Open Graph, canonical URLs, and Schema.org markup
Added multilingual support with localized routing and translated content via Sanity groups
Set up form delivery via email with stable backend integration
Deployed to Vercel, unified domain for both site and CMS (no subdomains)
Launched SEO landing pages + blog strategy, using keyword clustering and content templates

Project Highlights

Hero section

A clean, friendly offer: “Enroll in a Polish university with our help.” Designed for trust and clarity. CTA is visible above the fold on all devices.

FAQ video block

Clickable video answers to common student questions — boosts engagement and builds authority.

Top 5 fields of study

Interactive cards show tuition, career path, and partner universities. Great for SEO and decision-making.

Quiz funnel

Short quiz segments the audience by motivation and study start date. Leads are qualified before submission.

Cost of studying

Clear explanations with expandable sections and internal links to study programs.

FAQ block

All questions are indexed now — no more invisible text thanks to SSR. Helps with SEO and UX.

Blog preview

Cards for articles grouped by topic. Structured for internal linking and content marketing.

Full blog article

SEO-optimized blog layout with rich content, media, and strong CTA integration.

Google Search Console after relaunch

A sharp upward curve in clicks and impressions once the site was restructured for SEO.

Ongoing SEO growth

Sustained rise in visibility due to new content strategy and technical SEO foundations.

Project Description

Project Background

AcademGo is a platform that helps international students apply to Polish universities. The previous website was difficult to manage, not visible in Google, and failed to generate enough inquiries. The new version was built to be multilingual, SEO-friendly, and easy for the client’s team to update.

Development Approach

The project was fully rebuilt using Next.js 14 and Sanity CMS, providing a scalable and high-performance foundation. I developed modular content blocks, so editors can add, remove, and reorder sections without technical skills. Hosting on Vercel ensures fast global performance and secure deployment.

SEO & Indexing Fixes

The old site used client-side rendering, which made content invisible to search engines. I replaced this with server-rendered components, added schema.org markup, metadata, and Open Graph tags. As a result, all text — even in sliders, FAQs, and modals — is now fully indexable by Google, Bing, Yahoo, Chat GPT and other.

User-Focused Features

Bilingual support (English + Russian)
Interactive quiz funnel to qualify leads
Video FAQ section with SEO-indexable content
Blog with structured categories for long-tail keywords
Landing pages optimized for student-related search queries

Performance & Growth

+5,930 organic clicks and 359,000 impressions in Google within 6 months
Immediate boost in visibility after relaunch (July 28)
Continuous traffic growth after SEO optimization campaign
Reduced bounce rate and improved lead quality

Key Takeaways

AcademGo now operates as a scalable, multilingual platform that attracts organic traffic and converts visitors into real leads. The client’s team can manage content without developers, while the technical SEO setup ensures long-term visibility in Google. This project demonstrates how a full rebuild — combining development and SEO — can turn a struggling site into a reliable growth engine.

Technologies Used

Next.js

React.js

TypeScript

Swiper

Figma

SEO