Accounting firm website development
I build websites for accounting firms: services split by client type, pricing you're willing to state, secure document exchange, and content that answers questions before people look for an accountant.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
What the site includes
Services split by client type
Separate pages for sole traders, companies, businesses with payroll, and any specialisation you have. Each is a different search, a different set of questions and a different price bracket.
Pricing as far as you're willing to go
A starting figure, a range, or a calculator based on document volume and employee count. Whatever the format, saying something about price filters your enquiries before they reach your inbox.
Local search visibility
LocalBusiness structured data, correct address and hours, pages targeting the city and district you serve — the signals that decide whether you appear when someone searches for an accountant nearby.
Secure document exchange
Financial documents shouldn't travel by ordinary email attachments. A client area or a controlled upload path, built with attention to who can access what and how long it's kept.
Credentials made visible
Certifications, professional insurance, memberships, the team and their qualifications. In a field where you're trusted with a company's finances, these aren't decoration.
Content that answers regulatory questions
Business owners search for answers about obligations, deadlines and changes in the rules long before they search for an accountant. Pages answering those questions bring in exactly the people who will need you next.
Why accounting firm websites all look the same — and what changes that
Open five accounting firm websites in a row and the experience is disorienting: the same phrases about professionalism and individual approach, the same stock photograph of a desk, the same undifferentiated list of services. A business owner comparing options finds nothing to compare on, which is why so many of these decisions end up being made on price or on a referral.
The way out isn't better adjectives. It's specificity, and it starts with segmentation. A sole trader with a handful of invoices a month and a company with fifteen employees are not the same client. They search differently, they worry about different things, they cost different amounts to serve. Giving each its own page does two things at once: it answers the visitor's actual question, and it gives search engines something concrete to rank.
Price is the second lever, and the uncomfortable one. Most firms in this field say nothing, on the reasonable grounds that scope varies. But total silence has a cost that's easy to miss: it invites enquiries from people who were never in your bracket, and someone on your team spends hours a week finding that out. A starting figure, a range, or a calculator based on document volume and headcount does the filtering before the conversation starts.
Then there's the content that has nothing to do with selling. Business owners search constantly for answers about obligations, deadlines and rule changes — long before they think about switching accountants. A firm that answers those questions clearly on its own site is present at exactly the moment the need forms, and it's the same content that AI assistants draw on when someone asks about their obligations rather than about accountants.
Finally, the unglamorous part: documents. Financial records moving as ordinary email attachments is normal practice and a poor one. A controlled exchange path is straightforward to build and says something about the firm that no amount of copy about professionalism can.
How the work goes
We define your client segments
Who you serve now, who you'd like more of, and what differs between them in scope, price and the questions they ask.
I design the structure
Which segments get their own pages, how pricing is presented, where document exchange sits, and what content answers the questions that precede a search for an accountant.
Build and optimise
Design, development, local SEO and structured data, secure document handling, speed.
Launch and support
The site goes live and I stay available as your services or client mix change.
Frequently asked questions
let's talk
let’s discuss your project goals
Tell me about your task, business goals, and current situation. I’ll review it and suggest the best next steps — clear, realistic, and without obligations.
