Contractor Website Design
I design and build websites for contractors — general contractors, remodelers and specialty trades: service pages, before-and-after project galleries and an estimate request that works in two taps on a phone.
- Design + build, one price
- From 700 €
- Reply within one business day
What you get with contractor website design
- Call and estimate buttons that stay on screenTwo taps from any page to a call or a request
- Before-and-after project galleriesReal photos, the job and the town named
- An estimate form that takes photosJob type, address, timing and pictures of the problem
- Licences, insurance and reviews up frontNext to the button, not hidden in the footer
- Service and service-area pagesOne for each job and each area you cover
- Readable by Google and AI assistantsFacts as text, structured data for services and areas

Renovation and investment website with a premium feel and 96/98/100/100 performance
96/98/100/100Design system2 languages
Full WordPress Rebuild for a Car Rim Restoration Company
92/91/96/100Photo quote formLocalBusiness markup
Auto Repair SEO & UX Boost
Performance 90++10% organic trafficLeads from forms
A multilingual landing page for a wheel and tyre storage business
100/95/100/1003 languagesClient edits it
Architecture Website Rebuild and SEO
29× organic trafficLoads in under 1 sTop 3 in Poland
Get a quote for your contractor website design
I reply within one business day with a proposed structure for the home, service and project pages, and a fixed price.
I design websites for contractors and build them myself, so the design and the build come from one person at one price. A contractor’s website is usually opened on a phone by a homeowner with a problem or a plan, who is comparing two or three companies. The design has one job: get that person to call or ask for an estimate before they go back to the search results.
Most contractor websites lose people in the first screen: a stock photo, a slogan and a menu with ten items. The first screen of a contractor site answers four things and nothing else:
- what you do and where — “Kitchen and bathroom remodeling in [your area]”, not “Quality you can trust”
- a call button and an estimate button, both visible without scrolling
- proof: licensed and insured, years in business, a review score
- one real photo of finished work
On a phone, the call and estimate buttons stay fixed at the bottom of the screen, so they are one tap away from any point on any page.
A general contractor sells many kinds of work, and a single “Services” page cannot rank or convince for all of them. The structure gives each service its own page — additions, kitchen remodels, basements, roofing, whatever you actually sell — with what is included, typical timing, a price range where you can give one and projects of that type.
If you work across several towns, each area gets a page with projects from there. This structure is decided in the design stage: it is what lets the site be found for “basement finishing” plus a town, and adding it later usually means redoing the navigation.
Homeowners hire contractors by looking at finished jobs. A gallery of forty unlabelled photos does not help them; a project page does. Each project shows:
- before and after photos from the same angle, side by side or with a slider
- what was done, in two or three sentences, and how long it took
- the town or neighbourhood
- a link to the matching service and an estimate button
Real photos from the job, taken on a phone in daylight, convince better than stock images of smiling workers. I give your crew a short checklist so every job is photographed the same way.
Many homeowners would rather call; many others want to send a request at night without talking to anyone. The design serves both:
- click-to-call on every page, with your hours next to the number
- an estimate form in two or three short steps: job type, address, timing, photos of the problem
- online booking of an estimate visit, if your scheduling tool offers a booking widget
- WhatsApp or text for quick questions
Requests arrive by email or go straight into the field-service tool or CRM you already use.
How the form is connected to your tools, and what goes into the build — hosting, speed, ownership — is covered on the websites for contractors page.
Hiring a contractor means letting someone into your home and paying a large sum. Homeowners look for signs that the company is real and will stand behind the work. The design puts them next to the call and estimate buttons and on every project page:
- licence number and insurance, stated as text
- warranty on the work, in plain words
- review score and recent reviews that mention the job and the town
- memberships and certifications — only real ones
Homeowners increasingly ask ChatGPT, Perplexity or Google’s AI Overviews for a recommended contractor nearby. Assistants recommend what they can read and verify, so the design keeps the important facts machine-readable: services, service areas, licence, insurance and years in business written as text, structured data for the business and its services, and the same details as in your Google Business Profile.
Getting into those answers is ongoing work, described on the AI SEO and GEO optimization page.
Being found in Google for your jobs and towns is covered on the SEO for contractors page.
Contractor website templates, including free ones, look finished in a demo because the demo is full of professional photos and invented jobs. With a real company’s content they tend to show the same gaps: one generic services page, a gallery instead of project pages, a contact form instead of an estimate request, and nothing for service areas.
A template is a reasonable start for a one-person trade business. A custom design pays off when you sell several services, cover several towns or depend on calls from search. Moving away from a template later usually means building the site again.
Lists of the best contractor websites mix big franchises with small local firms. The decisions that make the good ones work are simple and fit any company:
- a clear statement of what and where on the first screen
- a call button and an estimate button visible all the time
- a page for each service and each area
- before-and-after projects with facts
- licence, insurance and reviews next to every call to action
- Brief. You send the list of services and areas, projects with photos, your licence and insurance details and the questions homeowners usually ask.
- Structure on a phone first. I lay out the home page, a service page and a project page on a mobile screen and agree them with you.
- Visual design. These three pages are designed in full; the rest follow the same system.
- Build. The approved design is built into a fast website your team can edit, including adding new projects.
If you already have a website and want a new design without losing your Google positions, the website redesign process keeps addresses, redirects and structured data in place. Construction companies working on larger projects will find more on the construction website design page.
Design is not sold separately; it is part of building the website, and the price covers both.
- A simple contractor website: 700–1,400 €.
- A website with project galleries, service and area pages, an estimate form with photo upload and local search optimisation: from 2,000 €.
Send a short description of your business, the services and the areas, and I will prepare a fixed quote. Full price ranges are on the pricing page.
Contractor website design: frequently asked questions
Order contractor website design: what to send me
Send the business name, a link to the current website or Google profile, the services you offer and the areas you cover. A few recent projects with before-and-after photos help me propose the structure. I will reply with a plan for the home, service and project pages and a fixed price. Use the form above or write on WhatsApp.


