Fitness studio website development
I build websites for fitness studios: a live class schedule your team updates, a trial class path separate from memberships, and passes laid out so people can compare them.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
What the site includes
A live schedule, not a picture
Classes filterable by type, instructor and time, readable on a phone, and updated by your team as the timetable changes — because a schedule that's wrong once costs more trust than it saves effort.
A trial class as the entry point
A clear, low-commitment first step with its own booking path, separate from membership sign-up. This is the conversion that matters for a studio; the membership follows from it.
Membership options laid out to compare
Drop-ins, class packs and monthly plans side by side with what each includes, plus online payment where you want it handled without a desk visit. Recurring payments can be integrated — I've built Stripe payment into a client's product for exactly this kind of transaction.
Instructor profiles
Who teaches what, their background and approach. People commit to a person, and this is also what brings back students who follow a particular teacher.
Class-type pages for search
Yoga, pilates, strength, personal training — each a separate search made by a different person. Separate pages catch those searches; a combined offer page catches none.
Local visibility
LocalBusiness structured data, correct address and opening hours, pages for the district you serve, and a live open/closed indicator if that's useful — the kind I've built for a client whose customers check before travelling.
The schedule is the product
Most studio websites are structured as if the visitor wants to read about the studio. They don't. They want to know whether a class they're interested in runs at a time they can actually attend, near enough to reach, with a way to try it once before committing to anything. Everything else on the site is secondary to that sequence.
Which makes the timetable the most important object on the page, and it's the one most often handled worst — published as an image or a downloadable file, unreadable on a phone, impossible to filter by class type or instructor, and out of date within a week. A schedule that's wrong once costs more than the effort of maintaining it properly, because a person who turned up for a class that doesn't exist rarely gives a second chance.
The second structural gap is the missing first step. Studios sell memberships, and membership is a commitment people don't make from a website they've just found. Between interest and commitment there needs to be something low-stakes — a trial class, a single visit, a short pack — with its own clear path that doesn't route through a monthly plan. That first visit is the conversion the site should be built around; retention is what the studio does afterwards, and it's a different job.
Pricing follows the same logic. Passes, packs and monthly plans are genuinely complicated, which is exactly why they need to be laid out for comparison rather than described in prose or withheld until a phone call. Someone weighing two studios chooses the one they could understand without asking.
Then instructors. In group fitness people follow a person more than a place — the class they book is often the one taught by someone specific. Studios whose teachers have no presence on the site are missing the part of the decision that actually drives both the first booking and the return.
And underneath all of it, local search: people look for a studio near where they live or work, and whether you appear in those results depends on structured business data most template sites never implement properly.
How the work goes
We look at your classes and members
What you run, who attends, how the schedule changes, what your membership options are and how people currently find and join you.
I design the structure
How the schedule works, where the trial path sits, how memberships are presented for comparison, and which class types get their own pages.
Build and optimise
Design, development, schedule management, payment integration where needed, local SEO and structured data, speed.
Launch and support
The site goes live, your team runs the schedule and instructor profiles, and I stay available as the studio changes.
Frequently asked questions
let's talk
let’s discuss your project goals
Tell me about your task, business goals, and current situation. I’ll review it and suggest the best next steps — clear, realistic, and without obligations.
