Quick answer: a simple landing page for a construction company costs €700-1,400. A conversion-focused site with search and local optimisation starts from €2,000. A multi-page site with separate project pages, service pages and service areas starts from €2,000, and a redesign of an existing site from €1,000. The price depends on how many trades you cover, the size of your portfolio, and whether you work with private clients, commercial ones, or both. Enquiries come not from the design but from the work you show and the fear you remove.
In construction the client decides differently from most trades. They pay substantial sums up front, often before seeing any result at all, and their main fear isn't overpaying — it's being left with an unfinished build and a contractor who has disappeared. So the website works less as a showcase and more as evidence that you exist, have been working for years, and finish what you start.
Here's what such a site costs and what genuinely affects the number of enquiries.
What determines the price of a construction company website
The number of trades you cover. General building, finishing, roofing, facades, mechanical services — every trade you want to be found for needs its own page describing the work, timelines and how pricing is approached.
The size of your portfolio. Completed projects are the primary content in this field, and their number drives the scope. Every significant project deserves a page of its own.
Who your client is. A private client building a house and a developer choosing a main contractor are two different paths through the site. If you serve both, that's effectively two sections with different logic.
Your service area. Pages for the towns and districts you actually work in are a working tool in construction, because that's how people search.
How quotes are requested. A simple form, a structured request capturing project parameters, the ability to attach drawings or photographs — different levels of effort and different quality of incoming enquiries.
Project pages: the main source of enquiries in construction
This is the section the site exists for in this field, and also the one most often done wrong.
The typical mistake is a single gallery captioned "project in the local area". It answers no search query and tells a client very little.
What works instead is a separate page per significant project. What the starting point was, what the brief required, which materials and solutions were chosen and why, how long it took, what difficulties came up. A page like that captures queries competitors don't have, and at the same time does what no gallery can — it shows how you think and how you run a site.
A note on photography. Photos from the building site don't sell; before-and-after does. The difference is fundamental: a client looks at a stripped plot and beside it a finished house, and immediately sees what they're paying for. One such block persuades more than five paragraphs about experience and professionalism.
How to remove the client's main fear: trust on a construction website
In this field trust isn't a soft factor but a condition of the contract. What builds it:
Licences, certifications and liability insurance. Displayed prominently rather than buried in an "about us" page. For a client this is the first filter.
The contract and payment structure. How the stages work, what sums are due when, what happens if there's a delay. A company that explains this before the phone call removes the main objection before it forms.
Reviews tied to specific projects. "Client X, house in Y" carries far more weight than anonymous praise. Linking the profiles where you already hold reviews helps too.
Real people. Photographs of the crew, the site manager, the equipment. In a trade where people fear a contractor vanishing, faces work better than stock imagery.
Years in business and projects completed. Simple specifics that almost nobody states.
Private clients and B2B: why you need two separate paths
This separation is almost never made, and it determines the structure of the site.
A private client is building a house or renovating. They decide emotionally and anxiously, compare several firms, read reviews, fear being cheated, and want to understand the price range and see comparable projects. They need project pages, before-and-after, an explanation of the stages, and a clear enquiry route.
A developer or main contractor is selecting a subcontractor. They look at capacity, licences, insurance, references from comparable projects, timelines, and the ability to hold a schedule. They need figures, not reassurance.
A single page written for both convinces neither: the private client gets lost in the terminology, and the professional can't find the numbers.
Three tiers of a construction company website and what each includes
Simple landing page — €700-1,400
One page: the trades you cover, a few projects, contacts, a form. Right when the task is minimal — an online presence and a link for advertising or a trade platform profile.
What isn't here: separate project and service pages, and therefore no search traffic for specific queries.
Conversion site — from €2,000
The same format built as an acquisition channel: technical SEO and structured data, local markup, a structure designed around the quote request, and readiness for AI search.
Multi-page site — from €2,000
The full structure: trade pages, separate project pages, service areas, a split between private and commercial clients, a structured quote request with drawing upload, and an admin panel for adding projects yourself.
Redesign of an existing site — from €1,000
If the site exists but produces no enquiries, a full rebuild isn't always necessary. Restructuring, adding project pages and local optimisation is often enough.
- Simple landing page — €700-1,400 — Minimal task, traffic from ads — Almost nothing
- Conversion site — from €2,000 — Needs enquiries from search and maps — Local search and map results
- Multi-page site — from €2,000 — Several trades, a portfolio, two client types — Queries by service, project and location
- Redesign — from €1,000 — Site exists but isn't working — Depends on the starting point
What else affects the cost of a construction company website
Photography. In this field it matters more than copy, and it's a separate line of spending. A shoot covering a few completed projects pays back faster than additional site features.
Sorting the archive. If projects were photographed unsystematically, part of the work goes into selecting and organising the material.
Language versions. Relevant for firms serving international clients or hiring crews from abroad.
Timeline. A relaxed schedule is cheaper than a rushed one, and in construction a site is often wanted "before the season".
What a construction company risks when rebuilding its website
A separate warning based on a real case.
One of my clients in construction had a redesign pushed straight to the live site without checks. Page addresses changed with no redirects, language versions ended up swapped, structured data disappeared. Traffic started falling within two days and hadn't recovered a month later; diagnosis and repair took two weeks.
The conclusion is simple: if a site already has rankings and links, a rebuild is a migration, not a redraw. URL structure, markup and redirects are planned before anything changes visually.
How I build websites for construction companies
I combine development and SEO, so the project structure, service area pages and technical base are designed together rather than in sequence. That's also what makes it possible to rebuild an existing site without losing its rankings.
The sequence: we establish which work you want more of and who your client is; I design the structure — projects, trades, service areas, the route to a quote request; then development with local optimisation and markup; then launch and support.
Where to start building a construction company website
Reduced to one principle: a construction company's website works when a client sees a project like their own, understands the price range, and is given grounds to believe you'll finish the job.
Start not with design but by selecting the projects: five to seven builds photographed before and after, with a description of the brief and the decisions made. That's the foundation of the structure and the main source of traffic. Then the trades and the area you genuinely work in.
If you're planning a site or a rebuild of an existing one, write to me and I'll work out what it takes.
