Auto Repair SEO Case Study: From Slow Site to Steady Leads
A wheel restoration shop in Warsaw beat seasonality, increase organic traffic by ~10%, and start receiving steady form submissions by combining auto repair SEO, UX fixes, and performance optimization.
Client
Industry
Services
Website
![Auto Repair SEO Case Study: 7 Powerful Wins [Real Results]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fx6jc462y%2Fproduction%2Ffa06a6a728d58477b4656c02ff2378298c4ed75d-2500x1407.png&w=3840&q=100)
Problem
Felgilab.pl already had decent traffic but struggled to convert visitors. There were almost no form submissions: the site lacked visible CTAs, the hero section had no conversion element, and the phone number didn’t work on iPhones (country code issue) for years.
At the same time, PageSpeed scores hovered near 40, which hurt user experience and caused drop-offs before the page even loaded. With the busy season approaching, the company needed more leads—fast.
Goal
- Capture seasonal demand and outrank local competitors.
- Turn existing traffic into measurable leads via forms and calls.
- Build landing pages for services and locations to target high-intent searches.
- Lift PageSpeed to 80–90+ without rebuilding the site from scratch.
- Keep the solution maintainable in MODX.
Results
- Organic traffic grew by ~10% in the short term.
- Average rankings improved, increasing visibility for service and location queries.
- Form submissions finally started coming in thanks to clear CTAs and UX fixes.
- Performance improved dramatically (Performance 90+), reducing abandonment and improving engagement.
- The client scaled operations with the increased flow of customers.
Completed Work
- Full SEO audit, competitor review, and keyword strategy geared to auto-service intent.
- Rewrote and added meta titles/descriptions; created 50+ landing pages and 10 blog posts.
- Built new templates for service/location pages with persuasive copy and CTA placement.
- Fixed the phone number click-to-call issue on iOS (international format).
- Improved PageSpeed by removing CDN bloat, consolidating scripts/styles, and optimizing DB queries.
- Resolved ad validation issues caused by code errors.
- Ongoing measurement with analytics and client feedback loops.
Project Highlights
Project Description
Who the Client Is
Felgilab.pl is a Warsaw-based workshop specializing in wheel restoration: straightening, repairing, repainting, clear-coating, and more. They serve drivers who want factory-level finish and durability without buying new wheels.
Business Challenge
Despite traffic, conversions were almost non-existent. The site didn’t guide users to take action, the phone number wasn’t tappable on iPhones, and loading was so slow that many visitors bounced before seeing an offer. With the peak season around the corner, the owner needed more inquiries right now, not next quarter.
Strategy in Plain Words
I focused on three things customers actually feel:
- Findability — appear for the searches people already make (service + city + problem).
- Clarity — make the offer obvious and remove friction (CTA on the first screen, benefits, trust signals).
- Speed — ensure pages load fast enough that users stay and act.
Search Visibility Plan
I ran a full audit and competitor analysis, then organized keywords around services and locations. Next, I created 50+ landing pages to cover “wheel repair Warsaw,” “rim straightening,” “powder coating,” and related long-tails. Metadata and headings were rewritten for intent, and 10 blog articles answered common pre-booking questions, strengthening topical authority.
Conversion and UX Wins
I designed new page templates for MODX with clear CTAs, structured benefits, and social proof. The phone number issue (faulty country code formatting) was fixed, so mobile users could finally call with one tap. The hero section got a bold button, and forms were simplified to reduce drop-off.
Speed Without a Rebuild
Rewriting the whole site would waste time and budget. Instead, I removed unnecessary CDN libraries, consolidated overlapping JS/CSS, and optimized heavy PHP/DB calls. The result: Lighthouse Performance 90+ and visibly smoother browsing on mobile—exactly where auto-service customers convert.
Measurable Outcomes
Within weeks, organic sessions grew ~10%, rankings lifted, and—most importantly—form submissions started to land in the inbox. With more qualified leads, Felgilab.pl expanded capacity and booked more restoration jobs during peak demand.
What Makes This Case Useful
This is a repeatable playbook for auto-service businesses: target local intent, add conversion cues where they matter, and fix speed bottlenecks that silently kill revenue. It works even if you’re not ready to rebuild your website.
Technologies Used
SEO
PHP
JavaScript
