Website development and SEO for the UAE
I build and optimise websites for companies in the UAE, in English and Russian. A written scope and a contract before anything starts, invoicing from an EU-registered business, calls scheduled in your working hours — and sites built multilingual from the architecture up, which in this market is the requirement rather than the upgrade.
100
+Completed projects
Websites, landing pages and SEO projects for businesses in different niches and markets.
15
Years of experience
Hands-on experience in SEO, website development and digital strategy.
17
+Industries covered
From local services and startups to real estate, e-commerce and B2B projects.
3
Working languages
English, Polish and Russian — with content and structure adapted to each market.
How I work with companies in the UAE
Multilingual from the architecture, not bolted on
Locale routing, hreflang, separate keyword research per language, and a structure where adding a market later is a content decision rather than a rebuild. I've built four-language sites whose visitors arrive from more than twenty countries.
English and Russian, written properly
Both languages written to convert, not translated from one another. Which of the two leads depends on who you sell to — that's the first thing we establish.
Calls in your working hours
Meetings scheduled around your business day rather than squeezed into the end of it, with written progress notes between them so nothing waits for the next call to become visible.
Contracts and EU invoicing
A written scope, a signed contract and a proper EU invoice — everything your accountant needs, in a form that processes without friction. Payment in stages tied to delivered milestones, not everything up front.
Everything registered to you
Domain, hosting, repository, CMS. Handed over as a complete set at the end, so a change of supplier is a transfer rather than a negotiation.
Built for AI search as well as Google
Structured data, unambiguous facts, content written to survive being summarised. In a market where a large share of buyers arrive from elsewhere and start by asking an assistant, this matters earlier than it does elsewhere.
Why a UAE website has to be multilingual before it has to be anything else
Most markets let you postpone the language question. This one doesn't.
A business operating in the UAE is selling to a population where the majority are expatriates, where English is the working language of commerce, where Arabic is the official one, and where large Russian-speaking, South Asian and European communities each search in their own language. A single-language site isn't reaching a fraction of its market by accident — it's choosing one, usually without deciding to.
Which languages a specific business needs isn't a general answer. A real estate agency selling to overseas buyers has a different mix from a clinic serving residents. Establishing that mix is the first conversation, and it determines the structure of everything after it.
What I cover and what I don't
I work in English and Russian. I don't do Arabic-language SEO or Arabic copywriting, and I won't pretend otherwise — that requires a native writer and someone who understands how Arabic search behaves, neither of which I am.
What this means practically: if your market is primarily Arabic-speaking, I'm the wrong supplier and you should stop reading here. If your market is English-speaking, Russian-speaking, or international — which describes a very large share of businesses in the UAE — then the languages I work in are the ones you need, and Arabic can be added later by a specialist on a structure already built to accept it.
How the engagement is set up
The practical side, because it's what a serious buyer asks before anything else.
A written scope before work starts: pages, functionality, what's included, what isn't, and the price. Agreed in advance rather than discovered halfway through, which is where most disputes with suppliers actually come from.
A signed contract and an invoice from an EU-registered business — the form most finance departments process without questions. Payment in two or three stages tied to delivered milestones, so neither side is carrying the whole risk.
Communication directly with the person doing the work. No account manager relaying messages, no handover to a subcontractor you didn't choose, no shared channel where your project is discussed by people you've never met.
And everything registered to you: domain, hosting, repository, CMS access, handed over as a complete set. If you ever change supplier, that's a transfer rather than a negotiation — which is worth confirming with whoever built your current site, whatever you decide here.
Search in a market where the audience arrives from elsewhere
One structural difference worth naming. In most markets, local search dominates: people nearby looking for something nearby. In the UAE, a substantial share of buyers are researching from another country before they arrive — choosing a property, a clinic, a school, a service provider, months in advance.
That changes what the site has to do. It's read carefully, in a language chosen by the reader, by someone comparing several options across borders and increasingly starting that comparison by asking an AI assistant rather than a search engine.
I've built for exactly this pattern before: a property catalogue running in four languages, drawing buyers from more than twenty countries, most of them researching from abroad months ahead of any visit. Different market, same behaviour. Facts stated plainly, credentials that check out, prices that exist somewhere on the page, and content that survives being summarised into three sentences all matter more here than in a market where people walk past your door.
How a UAE project runs from first call to launch
Languages and market first
Who you sell to, in which languages they search, and which of those you actually need. This decides the architecture, so it happens before anything else.
Structure and scope in writing
Pages, functionality, what's included, what isn't, and the price. Agreed before work starts rather than discovered during it.
Build and optimisation
Development with the locale structure, structured data, technical SEO and AI-search readiness built in rather than added afterwards.
Handover and support
Domain, hosting, repository and CMS access transferred to you as a complete set. I stay available as the business changes.
